A millionaire reader once told me that he had built up his eminently successful business by following these dozen points from my 1980 book, The Business of Winning:
• Improve basic efficiency – all the time
• Think as simply and directly as possible about what you’re doing and why
• Behave towards others as you wish them to behave towards you
• Evaluate each business and business opportunity with all the objective facts and logic you can muster
• Concentrate on what you do well
• Ask questions ceaselessly about your performance, your markets, your objectives
• Make money; if you don’t you can’t do anything else
• Economise, because doing the most with the least is the name of the game
• Flatten the company, so authority is spread over many people
• Admit to your failings and shortcomings, because only then will you be able to improve on them
• Share the benefits of success widely among those who helped to achieve it
• Tighten up the organisation wherever and whenever you can – because success tends to breed slackness
You’ll see that the Clean Dozen form an acronym – IT BECAME FAST. And even after a quarter of a century I wouldn’t change a word or a thought. Follow these precepts, and you have every hope of becoming a fast-moving leader.
Robert Heller: a check list for success
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